The One Key to Digital Marketing
There is really just ONE KEY to being successful with digital marketing for your business, and it's this:
SHOW UP.
As a business owner, you need to show up for your customers if you expect them to show up for you.
Here are a few ways you can show up for them:
Do a Facebook or Instagram live.
Be yourself, share your life, and be authentic. You should be in the pictures you’re posting, you should be in the lives you’re doing, they NEED to see your face. People buy from people, not businesses.
Post daily to your accounts (schedule these ahead of time so you aren’t wasting time)
Pick a day, and commit to emailing your list on that day each week. It really doesn’t matter what you say, as long as you are showing up for them. If you email the same day every week, they come to expect it and look forward to hearing from you. I’ve been emailing our nursery list every Thursday morning for 2 years, and I hear all the time that people love getting our emails.
5. Be consistent, engaging, open, and honest. Imperfectly, take action and just do it.
Stop consuming so much (hello endless scrolling) and start sharing more.
Now, how are you going to SHOW UP for your customer?
If you need help with posting daily, I’ve got you covered!
I created a quick guide to 10 Facebook post prompts that get your audience talking.